1. Influence | The Psychology of Persuasion by Robert Cialdini

2. The Design of Everyday Things by Don Norman

3. Hooked: How To Build Habit Forming Products by Nir Eyal

4. The Art of Choosing by Sheenai Yengar

5. Thinking Fast and Slow by Daniel Kahnerman

6. The Social Animal by David Brooks

7. The Power of Habit by Charles Duhigg

8. Predictably Irrational by Dan Ariely